As cotton production decreased, agricultural agents encouraged farmers to diversify their crops. Many farmers, especially those in Hall County and other north Georgia counties, began to raise poultry. Companies like GoldKist offered baby chicks to famers on credit, then purchased the fully grown chickens for processing. During World War II, the government purchased all the chickens grown in north Georgia. Chicken processing, or preparing the chickens for market, also became a major business in Georgia.
As chicken production increased, cotton production declined. This graph shows the rise of poultry production and the demise of cotton in Georgia from 1956-1975.